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Looking
to the Future
In
reading Symphony
Orchestra Organizations in the 21st Century,
we were impressed with the longer term future perspectives of
many members of the Institute's Board of Advisors and the correlative
need for organization change within the community of symphony
institutions. Below are presented some of the most incisive insights.
If you havent yet read the complete report, click on the
above title, and download and print the PDF file for more leisurely
and comprehensive reading.
Symphony
organizations dont want to change. Why would they? Who does?
Symphony organizations want circumstances to change so that they
can go on doing what they have always done.
*****
Human
nature work[s] against change. Change can be difficult. It exacerbates
insecurities. It is the unknown, and many people are more comfortable
with an unpleasant situation than with the unknown.
*****
.
. . hierarchical organizations can develop so much institutional
inertia that change becomes difficult or impossible even in the
face of monumental challenges, which is why we have seen orchestras
literally go out of business rather than change their ways of
doing business.
*****
Crisis will continue to be the major force for change. Man
learns by being thrashed (Goethe, epigraph to Dichtung und
Wahrheit ). At the same time, a very few model institutions will
emerge and be everywhere emulated. The chief retardant to change
will be the ability of many orchestral organizations to muddle
through, albeit barely.
*****
If we continue to drag our heels in trying new things or dont
question how or why processes are being done certain ways, then
we will change at a [very slow] rate.
The greatest threat to necessary, effective change is the routine
of continuing to do things because thats the way weve
always done them. We cannot flourish, and may not even survive,
if we only continue by doing the same things a little differently.
Rather, we must seek to discover how we can do things with significant
difference, and more significantly, what different things we can
change.
*****
Traditional stereotypes will . . . impede change. As long as
people think inside the box and perceive others in
the old roles, little will change. Musicians must forget the grievances
they carry from 10 or even 20 years ago and begin to take ownership
in the institution. Staffs must lose their parochial attitudes
towards musicians and perceive them as resources, even potential
colleagues, working towards the same goal. Board members must
foster these new relationships and get to know their orchestras
musicians.
*****
. . . boards that prove incapable of leading the crucial transitions
[which are needed] will, in many cases, see their institutions
die.
*****
. . the organizational commitment to core purpose will be the
principal factor for success or failure in the 21st century. If
the structure of the organization hinders its ability to adapt,
then success will be elusive. If, on the other hand, structure
is flexible outside the framework of core purpose, then achieving
success is possible.
*****
In order to be successful and sustainable in the future, our
organizations will need to be able to serve our customers at a
much faster rate. The current need for instant information
or access will become even more important.
*****
. . . symphony organizations must adapt to the cultural and musical
ecology of their particular communities, and that the larger the
symphony organization, the more diverse range of products and
services it will need to provide to its community. This
suggests that symphony orchestras will need versatile staffs of
multitalented musicians and administrators.
*****
. . . symphony organizations need to be aware of [new] technologies,
vigilant, and willing to experiment with new musical products,
offerings, and venues and embrace change as a core competency
of the organization.
*****
Because technology is changing so rapidly, the organization must
look for expertise wherever it exists. Tapping into the knowledge,
contacts, special skills . . .of the musicians and board members
will be imperative. The traditional structure of the staff managing,
the board raising funds, and the musicians performing must be
turned into a collaborative process. Everyone must be seen as
a potential resourcemusicians, community leaders, and so
forth.
*****
Historically, our organizations have been run in a very top down
manner. If one looks at industry, that model has and is
changing, and I believe we need to make that change as well if
we want healthy organizations. In general, I think the environment
will need to be much more collaborative in all areas, internal
as well as external. Communications and flexibility will be very
important as will be the ability to change without constantly
causing upheaval.
*****
. . . the ability to encourage the board and orchestra
to work as partners and owners of the institution will be critical
to the long term success of orchestras. We can no longer leave
it to the management to lead the orchestra and board. The management
should be working for the board and orchestra as a manager works
for an owner.
*****
. . . hierarchical
organizations can develop so much institutional inertia that change
becomes difficult or impossible even in the face of monumental
challenges, which is why we have seen orchestras literally go
out of business rather than change their ways of doing business.
*****
Crisis
will continue to be the major force for change. Man learns
by being thrashed (Goethe, epigraph to Dichtung und Wahrheit
). At the same time, a very few model institutions will emerge
and be everywhere emulated. The chief retardant to change will
be the ability of many orchestral organizations to muddle
through, albeit barely.
*****
If we continue
to drag our heels in trying new things or dont question
how or why processes are being done certain ways, then we will
change at a [very slow] rate.
The greatest threat to necessary, effective change is the routine
of continuing to do things because thats the way weve
always done them. We cannot flourish, and may not even survive,
if we only continue by doing the same things a little differently.
Rather, we must seek to discover how we can do things with significant
difference, and more significantly, what different things we can
change.
*****
Traditional
stereotypes will . . . impede change. As long as people think
inside the box and perceive others in the old roles, little
will change. Musicians must forget the grievances they carry from
10 or even 20 years ago and begin to take ownership in the institution.
Staffs must lose their parochial attitudes towards musicians and
perceive them as resources, even potential colleagues, working
towards the same goal. Board members must foster these new relationships
and get to know their orchestras musicians.
*****
.
. . boards that prove incapable of leading the crucial transitions
[which are needed] will, in many cases, see their institutions
die.
*****
. . the organizational
commitment to core purpose will be the principal factor for success
or failure in the 21st century. If the structure of the organization
hinders its ability to adapt, then success will be elusive. If,
on the other hand, structure is flexible outside the framework
of core purpose, then achieving success is possible.
*****
In order to
be successful and sustainable in the future, our organizations
will need to be able to serve our customers at a much faster rate.
The current need for instant information or access will become
even more important.
*****
.
. . symphony organizations must adapt to the cultural and musical
ecology of their particular communities, and that the larger the
symphony organization, the more diverse range of products and
services it will need to provide to its community. This
suggests that symphony orchestras will need versatile staffs of
multitalented musicians and administrators.
*****
. . . symphony
organizations need to be aware of [new] technologies, vigilant,
and willing to experiment with new musical products, offerings,
and venues and embrace change as a core competency of the organization.
*****
Because technology
is changing so rapidly, the organization must look for expertise
wherever it exists. Tapping into the knowledge, contacts, special
skills . . .of the musicians and board members will be imperative.
The traditional structure of the staff managing, the board raising
funds, and the musicians performing must be turned into a collaborative
process. Everyone must be seen as a potential resourcemusicians,
community leaders, and so forth.
*****
Historically,
our organizations have been run in a very top down manner.
If one looks at industry, that model has and is changing, and
I believe we need to make that change as well if we want healthy
organizations. In general, I think the environment will
need to be much more collaborative in all areas, internal as well
as external. Communications and flexibility will be very important
as will be the ability to change without constantly causing upheaval.
*****
. . .
the ability to encourage the board and orchestra to work as partners
and owners of the institution will be critical to the long term
success of orchestras. We can no longer leave it to the management
to lead the orchestra and board. The management should be working
for the board and orchestra as a manager works for an owner.
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